Content Development Specialist

Job Description
Content Specialists are the foundation for YSM’s Content Development team, providing a core resource to a wide range of advertisers in support of their search marketing campaigns. Whether it’s helping a new advertiser create their first successful YSM campaign or helping a long-time advertiser identify ways to grow and improve the performance of their advertisements, Content Specialists use their search marketing and YSM editorial expertise to partner with our sales organization to provide a compelling and value-added customer experience. On a daily basis, Content Specialists will be relied on to help advertisers identify new keywords, effectively structure their campaigns and/or develop new creatives to drive the performance of their spend with YSM.

Primary Responsibilities:
Work closely in a team environment to provide development advice and implementation for advertisers, including finding new keywords, developing and/or improving ad copy, and structuring accounts.Be an expert in all relevant Content Development and Account Management tools so that for any particular problem you can choose the most effective and efficient tool for the job without the need for explicit processes or rules.Be an expert with respect to YSM guidelines and search marketing best practices and be able to apply these to your daily activities and work closely with your sales counterparts to communicate these directly to advertisers.Contribute to the on-going success of the broader Content Solutions team by taking part in ad hoc projects, flexible service needs and extra-curricular teams.

Desired Profile
Basic Qualifications:Strong understanding of all facets of search marketing and best practice campaign development and management and a willingness to continue to stay contemporary on trends within the industryAbility to solve problems and identify opportunities through the use of analytics and critical thinkingExcellent communications skills with an ability to “think on your feet” and speak professionally to both internal and external customersStrong Microsoft Office Suite skills (Outlook, Excel, Word and PowerPoint)

Preferred Qualifications:
Strong working knowledge of YSM’s guidelines and ad development best practicesExperience servicing and/or consulting in a vendor/client relationshipUniversity degree preferred or equivalent work experience in a related fieldKnowledge of broader marketing & advertising trends and frameworks.

Experience
3 - 6 Years

Industry Type
IT-Software/ Software Services

Functional Area
Other
Education
UG - Any Graduate PG - Any PG Course

Location
Bengaluru/Bangalore

Contact
Yahoo Software Development India Pvt Ltd